Here’s the Roundup for the Week Ending November 8
Happy Friday to all who celebrate. What a week it's been regardless of your political beliefs. (I was going to write "regardless of where you lean politically" but no one seems to lean anymore, they...
View ArticleLiquid Death and Dr. Squatch Debut ‘Soap for Psychos’
In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the...
View ArticleVideo Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes...
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker...
View ArticleThe 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking,...
View ArticleThredUp Wants to Bring Social Commerce to Thrift Shoppers
ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called...
View ArticleDisney’s Holiday Film Introduces an Unlikely Dynamic Duo: A Boy and His Octopus
Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers' hearts over the years. Now it's the turn of "The Boy and The Octopus." The...
View ArticleR3 Acquired by MediaSense
Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. U.K.-headquartered MediaSense offers media advisory services for...
View ArticleScripps Names Teresa Morgan GM of WFTS in Tampa
The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves...
View ArticleIndie OOH Agency Billups Doubles U.K. Footprint With Acquisition of...
U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups' U.K. footprint, its global chief executive (CEO)...
View ArticleADWEEK’s Fastest Growing Agencies 2024 Are Defying the Odds
Access the entire sortable, interactive list of ADWEEK's 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty,...
View ArticleFuture-Proofing Finance With Empathy and Innovation
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton sits down with Beth Wood, evp and CMO at Principal Financial Group. Wood shares her insights on navigating financial...
View ArticleInside Amy Reinhard’s ‘Whirlwind’ First Year as Netflix Advertising President
Amy Reinhard's first year as Netflix's ad sales president has "definitely been a whirlwind," in her words. Reinhard stepped into Netflix's top advertising role in October 2023, following the departure...
View ArticleTonal’s Epic, Cinematic Ad Is a Departure for the Fitness Category
Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness...
View ArticleWeek of November 4 Morning News Ratings: Today Repeats at No. 1 During...
NBC News' Today remained America's No. 1 morning show in total viewers and the Adults 25-54 demo for the second week in a row. This particular feat occurred during the week of the presidential...
View ArticleWeek of November 4 Evening News Ratings: Election Week Boosts All Three...
The first week of November began with a consequential U.S. presidential election that saw President-elect Donald Trump defeating Vice President Kamala Harris. The drama surrounding Election Night and...
View ArticleLongtime Pittsburgh Anchor David Johnson to Retire
Veteran Pittsburgh anchor David Johnson has announced his retirement from NBC affiliate WPXI after 40 years with the station. "I don't know where to begin to thank the hundreds of people I've worked...
View ArticleInfographic: The Rapid Rise and Fall of the Metaverse
Three years ago, the Facebook family of companies changed its name to Meta. The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were "in the experience,...
View ArticleAI Influencers Can Now Rep Your Brand. Should They?
On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the...
View ArticleFandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely...
Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix. The product uses artificial intelligence and machine...
View ArticleFive Expert Tips for Brand Marketers Thinking of Collaborating with a K-pop Act
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and...
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