42.3 Million Viewers Watched Presidential Election Night Coverage
Donald Trump made a political comeback, but the ratings didn't. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media...
View ArticleWAPT in Mississippi Making Anchor Changes
Jackson, Mississippi ABC affiliate WAPT is making changes to its weekday morning and weekday evening news teams. Starting Wednesday, November 20, anchor Allie Ware rejoins the weekday morning news team...
View ArticleSome Brands Turned Off TikTok Smart+ After Inconsistent Performance
Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance. Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like...
View ArticleAs NFL Fandom Evolves, It’s Turning to AI to Keep Up
When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. "I was a one-person team," she...
View ArticleBBH USA Expands Creative Leadership with Four ECD Appointments
BBH USA has hired Jane Cronk and Ricardo Franco as executive creative directors at the agency. Both Cronk and Franco will serve across BBH USA's portfolio of clients, with Franco focusing on the...
View ArticleFallon Appoints Creative Leader Nikki Baker as CEO
Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since...
View ArticleFive Takeaways From Calm’s Election Night Ad
An election-pegged commercial from Calm that didn't have a single line of spoken dialogue quickly became a major talking point in the hours following Donald Trump's win of the White House. Both within...
View ArticleFormer WLOX Anchor Dave Elliott Picked Up By WXXV in Gulfport
Fired WLOX anchor Dave Elliott has been hired by Gulfport, Mississippi NBC and Fox affiliate WXXV. He'll make his debut on the 5 and 6 p.m. NBC newscast on Monday, November 25, 2024. The station said...
View ArticlePapa Johns Hires Former Pizza Hut Marketer Jenna Bromberg as CMO
The pull of the pizza business is strong for former Pizza Hut marketer Jenna Bromberg, who has just been named chief marketing officer (CMO) of Papa Johns. Since 2020, Bromberg has overseen marketing...
View ArticleCoca-Cola Brings Its Classic Holiday Characters to Life With AI
Coca-Cola is bringing its iconic holiday characters, such as Santa Claus, its caravan trucks, and its polar bears, to life with AI. This holiday season, the brand is unveiling AI-driven digital...
View ArticleThe New Rules of Marketing With Gary Vaynerchuk
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is...
View ArticleLidl Takes On Coca-Cola With Its Own Christmas Truck in the UK
German grocery chain Lidl is taking Coca-Cola's iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola...
View ArticleA Deeper Dive Into Election Night 2024 Ratings: Fox News Leads All Networks
Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during...
View ArticleAbigail Degler to Join WMAR in Baltimore as Meteorologist
Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to...
View ArticleDealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for the industry. With President-elect Donald Trump heading back to the White House,...
View ArticleMcCann Worldgroup Taps Jordan Doucette as CCO of Canada
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including...
View ArticleHow Doe-Anderson Brought Multicultural Marketing Into The College Classroom
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black,...
View ArticleThe Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2...
View ArticleAgencies Brace For Cultural Upheaval Under Second Trump Presidency
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many...
View ArticleParamount Sees Streaming Success, TV Declines in Third Quarter
The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion --...
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