CTV Ad Platform MNTN Eyes 2025 IPO, Taps Morgan Stanley
Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential...
View ArticleJackie Lamping Joins Barry’s as CMO
Strength and cardio interval training workout provider Barry's added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry's, Lamping will develop and...
View Article4 Reasons Brands Should Invest More in Latin ‘Craft’ Creators
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference to use "Latin." The creator economy is expected to nearly double over the next five...
View ArticleEquativ Continues Growth Path With Acquisition of Kamino Retail
Adtech company Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ's capabilities in the retail media sector, which...
View ArticleThe New Republic CEO and Publisher Michael Caruso Steps Down
The chief executive and publisher of the left-leaning news publication The New Republic, Michael Caruso, stepped down from his role on Thursday, according to an internal memo obtained by ADWEEK. Caruso...
View ArticleHere Are All the Ways to Watch CBS News’ Vice Presidential Debate
The latest--and, for now, final debate--of the 2024 presidential election cycle takes place on Tuesday hosted by CBS News. The vice presidential candidates Gov. Tim Walz and Sen. J.D. Vance--respective...
View ArticleFrom Ford To Lowe’s, These 7 Brands Reversed Their Big DEI Promises This Year
In 2020, after a Minneapolis police officer murdered George Floyd, protests led by civil rights group Black Lives Matter galvanized corporate America to take action. In the months after, household-name...
View ArticleAthlos Is Not A Race. It’s An Anthem
It was an iconic race in an Ichanic place. Last week ushered in the inaugural and first-of-its-kind women's track event, Athlos, at legendary Icahn Stadium. Featuring the fastest women in the world,...
View ArticleTools of the Trade: Dave Snyder of Siberia
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleHow Paramount’s Nieslen Dispute Could Impact CBS News’ Vice Presidential Debate
Tuesday night's vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there's a chance that CBS News may not be able to provide a full accounting...
View ArticleDiageo Is All In on AI, Retail Media and Workplace Diversity
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O'Rourke, head of performance marketing at Diageo, to explore how the global beverage...
View ArticleCNN Introduces Metered Paywall for U.S. Visitors
Frequent visitors to CNN's website will be greeted with a different kind of headline today--one that will encourage them to pay in order to continue reading. Beginning Tuesday, the Warner Bros....
View ArticleWeek of September 23 Morning News Ratings: GMA Begins the New Season...
The seesaw battle for first place in total viewers between Good Morning America and Today shifted in GMA's favor. The ABC News morning show claimed No. 1 over its NBC News AM rival to begin the...
View ArticleHearst Names Derek Schnell Regional Director of News
Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA...
View ArticleHow Drugstore Brands Are Challenging Luxury Beauty With Price-Conscious Ads
Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And...
View ArticleWeek of September 23 Evening News Ratings: World News Tonight Is First as New...
ABC World News Tonight with David Muir started the 2024-2025 broadcast season in its usual first place position in both total viewers and the advertiser-coveted demo of Adults 25-54. It's the ninth...
View ArticleDonald Trump Cancels 60 Minutes Interview
Former President Donald Trump is no longer on the clock. CBS News announced today that Trump has cancelled a planned appearance on its long-running newsmagazine, 60 Minutes. Vice President Kamala...
View ArticleSmash Burger Battles: Why Brands Beyond Fast Food Are Firing Up the Grill
If you've ordered a burger lately, you may have noticed that more of them are smashed. Smash burgers--made by smashing ground beef on the grill, creating a thin patty with crisp edges--are everywhere...
View ArticleLayoffs Reported at ABC Stations
ABC News and the ABC stations group were impacted by layoffs Wednesday. The Hollywood Reporter said about 75 staffers at ABC News and at ABC's owned local TV stations will be let go. No programming...
View ArticleWeek of September 23 Cable News Ratings: Fox News Leads in All Categories
This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day,...
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