Q&A: Comscore’s President on Tackling the Hurdle That Is Cross-Channel...
With media companies urgently seeking more accurate methods of measurement across all platforms, Sarah Hofstetter clearly has her work cut out for her. The Comscore president oversees commercial...
View ArticleBud Light Says Trolling Competitors Increased Transparency and Interest in...
Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO's Game of Thrones. While the brand's surprising partnership won the night, Bud Light says its trolling...
View ArticleAmid Declining Sales, Victoria’s Secret Is Bringing Back a Once-Sure Thing:...
Less than three years after shuttering its swimsuit business, Victoria's Secret is bringing the category back to its stores. Today, Victoria's Secret announced the return of its its swimwear line, a...
View ArticleKids Groups Are Urging the FTC to Investigate Facebook Over In-Game Purchases
Facebook is already under a great deal of heat from the Federal Trade Commission, and more could be on its way. A group of 17 children's advocacy organizations sent a letter (embedded below) to the FTC...
View ArticleCannabisMD Brings an Educational and Informational Approach to Its Central Topic
It took a unique idea to attract cable TV vet Michael Klein to the cannabis industry. Having held senior-level positions at cable networks Travel Channel, SundanceTV and MTV, Klein is also no stranger...
View ArticleFacebook Let Advertisers Target Users Interested in Nazis, According to Report
Facebook is allowing advertisers to target users based on their perceived interest in neo-Nazi terminology, musicians and Holocaust perpetrators, the Los Angeles Times reported today. According to the...
View ArticleDon’t Look Now, but 146-Year-Old Levi’s Just Hired an Artificial Intelligence...
One factor Levi's has over all other jeans brands is heritage. Buy a pair of 501s, and you're essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully...
View ArticleThe Latest Tweets Option Is Now Here for Twitter Lite, Twitter for Windows...
Twitter extended the ability to toggle between top tweets and latest tweets to its slimmed-down Twitter Lite Android application, as well as Twitter for Windows and its mobile site. The social network...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleDr Pepper Encourages People to Get Weird Instead of Doomscrolling
When faced with boredom, many people's first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by...
View ArticleThis Hispanic Heritage Month Is About Brands Building for the Future
As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4...
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