Jake From State Farm Drops Into the Shadowy World of Severance
Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable...
View ArticleBroadcast and Cable News Outlets Added to Letters in Support of the...
Donald Trump's administration has given the Associated Press the cold shoulder treatment in recent weeks. Reporters from the news organization have been barred from attending White House events and...
View ArticleKevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts
Comedian and actor Kevin Hart has been forced to modify a number of social media posts to more conspicuously disclose his brand partnerships. The star took to social media to include more explicit...
View ArticleIkea Slides into DMs with a Cheeky Offer for Late-Night Scrollers
If someone sends the "u up?" text late at night, there's usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine's Day, the brand began...
View ArticleHow Nivea is Using AI to Measure Creative Effectiveness
Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets--and prove that those efforts are working. "We...
View ArticleAI-Powered, Consumer-Driven: Verizon’s Blueprint for the Future
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Angie Klein, svp and growth marketing & chief content officer at Verizon, to discuss how the...
View ArticleMonday, Feb. 17 Evening Cable News Ratings: The Five Reaches Over 4 Million...
Breaking news coverage of the Delta plane crash in Toronto, Canada, on President's Day gave the news networks a slight lift in the ratings during the early evening hours. Meanwhile, Fox News' The Five...
View ArticleTuesday, Feb. 18 Evening Cable News Ratings: Hannity’s Interview With Trump...
Sean Hannity's interview with President Donald Trump and Elon Musk was the most-watched show of the night in total viewers and the demo. The interview, which aired on Hannity at 9 p.m. ET, delivered a...
View ArticleHere’s the Roundup for the Week Ending February 21
Happy Friday to all who celebrate. In this week's edition of stories we didn't post this week for one reason or another we see some rumblings of racism in Indianapolis, while an FCC commissioner takes...
View ArticleAmazon Ups Transparency for Advertisers Following CSAM Scandal and Senator...
Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual...
View ArticleStreaming Ratings, Week of Jan. 20: Netflix’s The Night Agent Lands at No. 1
Netflix remained at the top of the overall streaming ratings as the debut of The Night Agent Season 2 landed at the top of the chart for the week of Jan. 20. The Night Agent, which had 3.11 billion...
View Article5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense
In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most...
View ArticleDo Marketers Still Care About Brand Safety on YouTube and CTV?
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from...
View ArticleCitigroup Scales Back DEI Initiatives
The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it...
View ArticleTicker: CBS News Tweaks Format of CBS Evening News
Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen...
View ArticleWednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins...
There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN,...
View ArticleA$AP Rocky is Ray-Ban’s First Creative Director
Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and...
View ArticleX Rolls Out AI-Generated Ads in Push to Win Advertisers Back
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's...
View ArticleMLB and ESPN Break Up Their Baseball Team Over Fees and Coverage
After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed" to end their broadcast rights deal with three years left to...
View ArticleThursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers
Fox News' The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC's The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on...
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