Publicis Expands LATAM Footprint with Acquisition of BR Media Group
Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM)...
View ArticleJonathan Bujosa Joins Telemundo 49 in Tampa as MMJ
Jonathan Bujosa has been named multimedia journalist for Telemundo 49 (WRMD) Noticiero Telemundo 49. He'll make his on-air debut for the NBCUniversal Local's Telemundo Station Group Tampa station next...
View ArticleNo Clickbait, Just Conversion: How Reddit Drives Purchase Decisions
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from...
View ArticleThree Factors Behind AppLovin’s Meteoric Rise
AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the...
View ArticleAdrienne Roark Leaving CBS to Join Tegna
Adrienne Roark, president of Paramount's Global news division, is planning to leave the company. NYC newsletter Breaker along with subscription newsletter Status say she will go to work as an executive...
View ArticleMyFitnessPal Hires Grubhub’s Marnie Boyer as CMO
Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO). She succeeds Katie Keil, who left the company in September 2024 after nearly...
View ArticleSaturday, Feb. 15 Evening Cable News Ratings: Fox News’ The Big Weekend Show...
The recently expanded The Big Weekend Show, which went from one hour to two on Fox News, has resonated with the network's audience, becoming the most-watched show of the evening in total viewers and...
View ArticleSunday, Feb. 16 Evening Cable News Ratings: Fox Finishes First in Total...
Fox News continued its first-place dominance in total viewers and Adults 25-54, led by The Big Weekend Show. MSNBC occupied second place in total viewers, while CNN finished as the No. 2 news network...
View ArticleElon Musk’s X Seeks Financing at $44 Billion Valuation
In what is believed to be its first investment round since going private, Elon Musk-owned X is in talks with investors to raise money based on a valuation of $44 billion, reports Bloomberg News. If...
View ArticlePoppi vs. Olipop: Influencer Marketers Break Down the Healthier Soda Brands’...
Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when...
View ArticleADWEEK to Expand Marketing Vanguard Platform
ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had...
View ArticleWeek of Feb. 10 Morning News Ratings: Good Morning America Reclaims Top Spot...
After a 15-week drought, ABC News' Good Morning America returned to the top spot as America's most-watched morning news program for the week of Feb. 10. This was not a surprise, as GMA had been...
View ArticleWeek of Feb. 10 Evening News Ratings: ABC Has Gains in Total Viewers and...
ABC World News Tonight is posting gains; however, for the third straight week, the new look CBS Evening News continued to see no viewership growth in total viewers and the Adults 25-54 demo. CBS...
View ArticleEXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the...
Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants -- who help brands find agency partners -- to answer their clients' most pressing questions about the...
View ArticleWalmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales
The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion -- Revenue...
View ArticleWPIX Sued by Former Employee for Gender and Racial Discrimination
Former WPIX entertainment anchor and reporter Ojinika Obiekwe is suing the Nexstar owned station for gender and racial discrimination Obiekwe started working at the New York station as an intern in...
View ArticleChili’s Lifetime Movie Is Just the Start of Brands Serving Up TV Content
What if you could celebrate National Margarita Day by watching a romcom starring Maria Menounos and Taye Diggs? And what if that romcom took place in a Chili's? That's exactly what Chili's Grill &...
View ArticleRevolving Door Round-Up: Adrienne Roark Moves From CBS News to Tegna
CBS News departure: Broadcast news executive Adrienne Roark has left CBS News for the local TV station group Tegna Inc., where she will be their chief content officer. At CBS News, Roark was president...
View ArticlePat O’Toole Leaves Burger King To Join Unleashed Brands As CMO
Burger King chief marketer (CMO) Pat O'Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday. At Unleashed Brands, O'Toole will oversee...
View ArticleReport: TikTok Begins Laying Off Members of Trust and Safety Team
TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began...
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