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Hershey's Mulls Consultants for Media Review
Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a...
View ArticleArnold N.Y. President Resigns
Lynn Power, an Arnold veteran who has run the New York office as president for the past five years, has resigned and will leave late this summer, the Havas agency said. Power’s exit comes five months...
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UM Wins Hershey's Global Media
The Hershey Co. consolidated its global media planning and buying at Interpublic's UM network, sources said. Finalists in the review included Publicis Groupe’s Zenith and incumbent Omnicom’s OMD. In...
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Brands Are Lining Up to Reach Locket’s 150,000 Users
Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And yet, the two-month-old app has already...
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Hershey's New Logo Is a Buzzkill Online
The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts. In an effort to expand its...
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24 Hours in Advertising: Tuesday, Jan. 27, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:Victoria's Secret releases full Super Bowl spot The lingerie brand teased its Super...
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To Reach Millennial Mothers, Viacom Teams Up With YouTube's 'What's Up Moms'
After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What's Up Moms to reach them. What's Up Moms bills...
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Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest
Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of...
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Hershey's Take 5 Let SXSW Festivalgoers Exchange Swag for Things They...
American Greetings wasn't the only brand hoping to disrupt South by Southwest's tech focus. As part of an effort to relaunch its Take 5 candy bar, Hershey's took the brand to Austin, Texas, with an...
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How Millennials Can Get Ahead at Work: Bring Ice Breakers and a Unicorn to...
Ice Breakers breath mints are actually unicorns that will help millennials squeeze extra perks out of job negotiations, according to a new campaign by Crispin Porter + Boguksy for the Hershey's-owned...
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Innovative College Vending Machines Will Feature a Digital Ad Network
College students on some 45 campuses this fall will notice wall-mounted vending machines that sell a variety of products. But what will likely stick out the most are the digital ads streaming on the...
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The 10 Most Compelling Rio Olympics Ads, According to Facial-Tracking Technology
The 2016 Rio Olympics have come to an end, and over the past few weeks, marketers have spent at least $1.2 billion on national ads in hopes of making their brands known. Now, the question is: Which...
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Why Hershey’s Kisses Have Been Part of the Cultural Fabric of the Holidays...
Twenty seven years ago, John Dunn, brand manager for Hershey's chocolate, was in San Francisco at Colossal Pictures to oversee some new TV spots. The shoot went faster than Dunn had expected, leaving...
View ArticleComedy Central Cancels The Opposition, Will Air New Jordan Klepper Weekly...
Comedy Central is heading back to the drawing board again as it searches for an 11:30 p.m. ET companion to The Daily Show With Trevor Noah. The network has canceled The Opposition With Jordan Klepper,...
View Article3 Ways Brands Can Market to Their LGBTQ Consumers Year Round
As another Pride season gets underway, we see a variety of brands creating compelling LGBTQ-themed campaigns: Soul Cycle, Wells Fargo, Tiffany & Co, Doritos, Google, Hilton Hotels. Different...
View ArticleDroga5 Goes Through Its Third Round of Layoffs This Year
Droga5 went through its third round of layoffs this year. An agency representative confirmed the staffing reductions but declined to elaborate. Around two dozen employees were affected, according to a...
View ArticleWhy Airline Social Media Strategies Are Shifting to Private Interactions
Commercial airlines have used social media semi-successfully for many years, but many brands are shifting to private messaging. In other words, instead of broadcasting updates, responding to user...
View ArticleFeel the Frenetic Fun and Passion of Pan-Asian Hip-Hop
File-sharing service WeTransfer explores pan-Asian hip-hop in the second episode of its "Work in Progress" video series that celebrates creative collaboration. The seven-minute clip, produced with Pi...
View ArticleThis Study Shows Which Creative Agencies Won What U.S. Business in the First...
In a study released to Adweek measuring U.S. creative agencies' new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis...
View ArticleResident Evil and Sony Led E3 Conversations on Facebook
The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from...
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