What Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce
Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote,...
View ArticleNational Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail...
It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal...
View ArticleGap Appoints New CMO Alegra O’Hare
Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from...
View ArticleWhy Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for...
Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story...
View ArticleKilling Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network
Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network...
View ArticleViewers No Longer Need a Cable Subscription to Stream Epix
Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription--until today. The MGM-owned network has rolled out a direct-to-consumer...
View ArticleThe Family Coppola Brand Hosted an Interactive Activation at Sundance in...
Ahead of Francis Ford Coppola's 80th birthday this coming April, The Family Coppola wine brand used the 2019 Sundance Film Festival to give fans the opportunity to send well wishes to the filmmaking...
View ArticleA Mozilla-Led Coalition Is Pushing Facebook for Greater Political Ads...
A Mozilla-led coalition of groups in Europe in fields including technology, human rights, academics and journalism sent a letter to Facebook urging the social network to release an...
View ArticleEdelman Hires Creative Veteran Behind Leo Burnett’s ‘Like a Girl’ as Its...
Edelman had a message for last summer's Cannes Lions festival: we do creative now, too. Since giving up its fight against paid media back in 2013, the world's largest independent communications firm...
View ArticleHow Infomercials Almost Ruined Cher’s Career
The early 1990s were tough years for Cher. Battling chronic fatigue syndrome and unsure of her next career move, she signed up for some easy dough by appearing in that most maligned of TV contrivances,...
View ArticleCan an Ad Save a Doomed Plane?
Thirty-eight years ago, a major airline manufacturer was in serious trouble and hoped a bit of advertising would bail it out. Adweek's July 14, 1980, issue carried the news of a new campaign aimed at...
View ArticleLove USA Today or Hate it, the ‘McPaper’ Prefigured Internet Content
It was only a tiny story in Adweek's June 29, 1981 issue--"Gannett Releases Prototypes of National Daily"--but it flagged what would become one of the decade's biggest media stories. Al Neuharth, the...
View ArticleLinkedIn Live: The Professional Network Is Conducting a Pilot Test of Live...
Live video is finally coming to LinkedIn, at least for a few select broadcasters in the U.S. that are part of its pilot program. The professional network introduced native video for users in August...
View ArticleAmazon Is Bringing Wi-Fi Routers In-House by Acquiring Eero
Amazon is acquiring mesh Wi-Fi start-up Eero in a move that will let the Seattle-based giant expand its ever expanding assortment of smart-home capabilities. The acquisition, announced today, gives...
View ArticleAT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney
One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry. But AT&T doesn't see the...
View ArticleComedy Central Takes Another 11:30 P.M. Swing With a New David Spade...
Ever since Stephen Colbert left for CBS in 2014, Comedy Central has struggled to find a suitable lead-out program to The Daily Show. After two short-lived efforts, the network is hoping the third time...
View ArticleMcCann Goes Through a Round of Layoffs in Detroit Following News of General...
IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year,...
View ArticleNintendo Sends U.S. Media Account to Initiative Following Review
Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment...
View ArticleA Facebook Bug Is Affecting the Reach of Video Posts From Pages
Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted...
View ArticleInstagram Is Encouraging People to #ShareBlackStories for Black History Month
Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola "Pao Pao" Math? and...
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