Nate Cardozo Is Going From Scrutinizing WhatsApp to Working for It
Electronic Frontier Foundation senior information security counsel Nate Cardozo likely became quite familiar with WhatsApp and its parent company, Facebook, during his six-and-a-half years of working...
View ArticleTwitter and the University of California-Berkeley Are Joining Forces to Study...
Twitter is teaming up with researchers at the University of California-Berkeley to establish a new research initiative focused on studying and improving the performance of machine learning in social...
View ArticleA&W Takes Up a Worthy Cause: Adding the Ampersand (Back) Into the Alphabet
When a brand changes its logo, customers notice. Look no further than when IHOP briefly became IHOb, and the world exploded. Now, to celebrate its 100th birthday, A&W Restaurants has unveiled a new...
View ArticleThe Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury
Joe Brooks, former global sales director for the Epica Awards, and Luc?a Ongay, former global press manager for the Epica Awards, have decided to break off and form their own awards show; one...
View ArticleGoogle to Run 2 Mystery Ads During Super Bowl LIII
Alphabet, Inc. has purchased time for two full ads promoting its Google brand during Super Bowl LIII this Sunday. A Google spokesperson confirmed the Big Game buy but did not provide any additional...
View ArticleCBS Is Putting the Final Touches on Its Super Bowl Ad Sales, With 3 Days to Go
With Super Bowl LIII just three days away, CBS' ad sales team is working to finish up its business for the Big Game. The network, which no longer declares a sellout ahead of the Super Bowl, has been...
View ArticleCars.com Bypasses Super Bowl TV Ads and Goes Digital-First on Facebook,...
Spending more than $5 million on a television ad during Super Bowl LIII is a great investment in some cases and a way to be part of the cultural phenomenon that Super Bowl ads have become, but brands...
View ArticleHere’s the 30-Second Censored Version of Devour’s ‘Food Porn’ Super Bowl Spot
Devour created two versions of its Super Bowl spot, a longer spot that uses the word "porn" and a shorter version that doesn't, since the word "porn" isn't supposed to be uttered during a Big Game...
View ArticleIf You Take a Virtual Test Drive Instead of Watching the Super Bowl, Volvo...
Volvo's game plan for the Super Bowl has nothing to do with the sport, but everything to do with distracting viewers from it. The campaign, dubbed "The Longest Drive," directs people to a website,...
View ArticlePepsi’s Snackbot Makes Its Super Bowl Debut
New York Jets Safety and 2019 Pro Bowl MVP Jamal Adams joined PepsiCo's new Snackbot delivery robot in Atlanta on Thursday morning to distribute drinks and the chips showcased in Doritos' 2019 spot to...
View ArticleBo Jackson Returns to Big-League Advertising to Star in Sprint’s Super Bowl Spot
With apologies to Spuds MacKenzie, few ad stars in 1989 were as big as Bo Jackson. Having gone pro in both baseball and football, his athletic range made him an icon, thanks in large part to Nike's...
View ArticleQ&A: MeUndies Founder and CEO on Battling in the Jam-Packed...
Shopping for underwear at a department store is so old-school. Plus, it's inconvenient and uncomfortable. And for entrepreneur Jonathan Shokrian, it was an eye-opening moment that spurred him to launch...
View ArticleVice Media Doubles Down on Digital With Global Teads Partnership
Teads has inked an exclusive global partnership with Vice Media that will see the youth media brand use the Altice-owned outfit's display and video ad tools to help bolster ad yield. The announcement...
View ArticleHow a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
For most ad agency staffers, getting to work on a national Super Bowl ad is a career highlight few ever get to enjoy. Work on two or three of them, and you're considered a creative veteran with one...
View ArticleSuper Bowl Stardom Requires an Endless Well of Creativity and an...
The Super Bowl is one of advertising's favorite holidays. And with all the teaser videos and images floating around and every other brand saying they will or won't be participating in this year's Big...
View ArticleWhat Marketers Can Learn From Five-Time Super Bowl Winners the New England...
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It's nothing short of...
View ArticleNetflix Just Updated the Logo Animation That Runs Before All Original...
Netflix is changing up what viewers see before the opening of its original shows. Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it...
View ArticleMint Mobile’s First Super Bowl Spot Shows People Drinking ‘Chunky-Style Milk’...
Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach's challenge, came from an in-house creative...
View ArticleSnap Is Ready to Choose a Second Class for Its Yellow Accelerator Program
Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of...
View ArticleToyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback...
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