OK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View ArticleFate/Grand Order Was the Most-Tweeted-About Game in 2018
There were some 1 billion tweets about gaming worldwide in 2018, and Twitter shared a look at some of the topics that generated the most buzz on its platform last year. The countries and regions that...
View ArticleLittle-Known Watch Brand Offers Conservative Rebuttal to Gillette’s ‘Best in...
In a way unseen since Nike's controversial Colin Kaepernick campaign last year, P&G shaving brand Gillette all but dominated the cultural conversation last week with "We Believe," a digital...
View ArticleWhatsApp Users Globally Can Only Forward Messages to 5 Conversations...
WhatsApp began a test in July of limiting the number of people users could forward messages to, eventually capping that number at 20 globally and five in India due to both the climate in that country...
View ArticleFacebook Is Extending Its Test of a Petition Feature for Local Issues in News...
Facebook has been testing Community Action, a feature that enables people to share petitions about local issues on News Feed, in select U.S. markets over the past several weeks, and that test group is...
View ArticleQ&A: The Founder of Bombas on Why Brands Shouldn’t Think Too Hard About...
Does the world need a company that peddles $12 socks? That wasn't the question that Bombas founder Randy Goldberg initially asked himself. It was, rather: "How can we solve a societal problem?" Socks...
View ArticleThe Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women
Gillette recently launched an advertisement "The Best Men Can Be" on Twitter that plays on their tagline and offers a perspective on modern day masculinity. The ad has generated strong reactions on...
View ArticlePinterest Is Helping Brands Set Their Playbooks for Super Bowl LIII
The matchup has been set for Super Bowl LIII, and Pinterest shared some tips for brands on its platform looking to get in on the action when the Los Angeles Rams clash with the New England Patriots at...
View ArticleThis KFC Gravy Candle Will Give Your Home the Rich, Meaty Aromatherapy It...
For just a moment, imagine yourself finally crossing the threshold of your home after a particularly trying day. You settle into your softest pajamas, turn on some soothing music, and light your...
View ArticleJim Beam Goes Back to Its Roots in Regional Super Bowl Campaign
For years, AB InBev has used exclusivity to maximize the value of its Super Bowl spend by preventing other brands from placing spots in the Big Game--and this year will mark its biggest buy yet....
View ArticleChristina Applegate Gets Real Mad About Being Locked Out of Her Car in M&M’s...
M&M's has big plans for its Super Bowl ad this year. The brand released a 15-second teaser, titled "Lock Game," today and shared that actress Christina Applegate will star in the 30-second spot. In...
View ArticleOn the Adweek Podcast: The Lessons of Gillette
It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately...
View ArticleIn a Digitalized World, Consumers Yearn for Authenticity From Brands
Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become...
View ArticleInstagram: Here’s How to Share Netflix Content to Stories
Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will...
View ArticleCardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super...
When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad....
View ArticleUPS Ships a Majority of Its Global Ad Business to IPG Without a Review
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's...
View ArticleBrands Dedicated to Specific Values Stand Out Amidst the Government Shutdown
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI,...
View ArticleR3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue...
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for...
View ArticleNo, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette
Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G...
View ArticleGamers Get Dropped Offline at the Worst Possible Moments in This Brutal...
To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these...
View Article