CM Group Acquires Sailthru and Liveclicker to Boost Personalized Email Services
The parent company of email marketing services including Campaign Monitor and Emma is acquiring a pair of companies to boost its data-driven messaging capabilities. CM Group is acquiring Sailthru, a...
View ArticleTwitter Has Several Balls on the Court for the 2019 Australian Open
The first Grand Slam tennis tournament of 2019, the Australian Open, began play last week and runs through Jan. 27, and Twitter is giving fans a seat at center court. The social network released...
View ArticleChief, an Exclusive Network for Powerful Women in Marketing and Media, Debuts...
There's a new women's network in New York, launching today exclusively for powerful women across industries. It's called Chief and roughly 1,000 women are already on the wait list. Founders Carolyn...
View ArticleNetflix Will Soon Cost You $1-$2 More Each Month
It will soon cost you more money to stream Netflix shows and movies like Stranger Things, The Crown and Bird Box. The streaming service is rolling out double-digit increases to all of its monthly...
View ArticleGary Cole, the Actor You Know From Everything, Is Now the Time-Traveling...
Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small businesses. In the amusing 30-second...
View ArticleBurger King Trolls President Trump, Plus How More Brands Are Responding to...
Today marks day 25 of the 2019 government shutdown, making it officially the longest in U.S. history. As the days add up, more people's lives are being impacted, from government workers who aren't...
View ArticleWhat Marketers Can Learn About Taking a Stand From Gillette
You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on...
View ArticleEditor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...
View ArticleCES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished...
View ArticleThese 4 Brands Refashioned the Way They Talk to Men Before Gillette Did
Gillette has hit a nerve. On Monday, the P&G brand released an update to its 30-year-old "The Best a Man Can Get" campaign, and the work held a mirror to our politically polarized culture. The old...
View ArticleIf Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a Baby
In recent years, the NFL has celebrated a poignant Super Bowl stat--that the birth rate in winning cities goes up nine months after the game--in its spots for the game. Hotels.com is taking a more...
View ArticleThis Tech Knows If Your House Will Flood Long Before You Do
Since I've known him, Belkin International CMO Kieran Hannon gets extremely busy right around early fall in preparation for CES, Belkin's largest show of the year. In Kieran's CMO Moves podcast episode...
View ArticleSears Will Remain on Life Support
Chairman Edward Lampert's quest to keep 126-year-old department store Sears alive proved successful at the 11th hour as his firm, ESL Investments, was named the highest bidder at a recent auction. A...
View ArticleHow to ‘Botify’ Your Brand and Save It From Becoming Irrelevant
Web-only brands (often referred to as digitally native vertical brands, or DNVB) are the subject of a lot of controversy. On one hand, we've seen impressive exits for companies like Bonobos, but on the...
View ArticleDoritos’ Super Bowl Spot Will Feature Chance the Rapper
The PepsiCo-owned chip brand Doritos is returning to the Superbowl in 2019, with a spot that will feature musician Chance the Rapper. The brand teased its partnership with the rapper in a tweet this...
View ArticleFacebook’s Political Advertising Rules Are Coming to More Countries in 2019
Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant elections this year. Paresh Dave of...
View ArticleAdobe Wants Consumers to Find the Perfect Shirt by Taking a Photo
Software firm Adobe came to the NRF's annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)--including some new visual...
View ArticleNew York Media Names David Haskell Editor in Chief
New York Media editor in chief Adam Moss told his staff Tuesday that he'd be leaving and a little more than 24 hours later, his successor was named. David Haskell, who has worked at the company since...
View ArticleFiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics
Fiverr just can't seem to get its marketing right--try as it might. Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as...
View ArticleQ&A: New York Media’s New Editor in Chief on Reinventing the Brands and...
Not long after Adam Moss told staffers on Tuesday that, after 15 years, he'd be leaving as editor in chief of New York Magazine, David Haskell was named as his successor. Haskell was described by CEO...
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