This Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an...
Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands...
View ArticleFacebook IQ Analyzed Rising Topics and Trends in 2018 and It Sees a Green 2019
Blue is Facebook's primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network's research arm....
View ArticleDetroit Agency Sues Former Chief Creative Officer for Allegedly Conspiring to...
Detroit-based shopper marketing company The Mars Agency is suing its former U.S. chief creative officer Suzanna Bierwirth. The lawsuit accuses Bierwirth, who was appointed to the position last year,...
View ArticleGoogle CEO Sundar Pichai Testifies Before House Judiciary Committee About...
Google CEO Sundar Pichai defended the company's data collection practices and insisted that the company's algorithms in its search results were absent of political bias considerations, he told...
View ArticleFacebook Is Testing Ads in Search on Its Mobile Apps and Marketplace
Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile...
View ArticleHere’s How Santa’s Sleigh Would Look After Makeovers by Apple, Ikea and Other...
What if marketers like Apple, Ikea and Ferrari reimagined Santa's sleigh? That question's not exactly burning a hole in anyone's brain as we hurtle toward Christmas. Regardless, U.K. gifting company...
View ArticleHow Two Agency Strategists Embarked on a Quest to Find and Sell the Best...
Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers...
View ArticleFacebook Introduced a Way for Individual Developers to Be Verified
Facebook announced a verification process for individual developers that aren't associated with specific businesses but still wish to build on the social network's platform and continue using its...
View ArticleInstagram Direct Finally Has a Voice-Messaging Feature
Voice messaging has finally made its way to Instagram Direct. After enabling microphone access on their devices, users can press down and hold the microphone icon in Instagram Direct to record their...
View ArticleLive TV Streaming Is on the Rise, But Doesn’t Make Up for Cord-Cutting Losses
The number of people who subscribe to a live TV streaming service like Sling or YouTube TV is on the rise, but those increases aren't enough to compensate for the increase in cord-cutting as more...
View ArticleIndustry Reacts to Google CEO Pichai’s Hearing on the Company’s...
On Tuesday, Google CEO Sundar Pichai sat in front of the House Judiciary Committee for a couple of hours to explain how the tech company collects data and deploys its algorithms. It was the first time...
View ArticleLuke Wilson Will Star in a Comedic Super Bowl Spot for Colgate
Colgate is taking a comedic route this year, as it returns to the Super Bowl after first appearing in 2016. The 30-second national spot will air during the second commercial break of the third quarter....
View ArticleGreenpeace Delivers a Surprisingly Grim Yet Touching ‘Handmade’ Holiday Tale...
"The Handmade Gift," an exquisitely crafted stop-motion holiday film from Greenpeace France, is stylistically pretty chill. Even so, cold weather isn't the real scourge in this story of a little French...
View ArticleAccenture Interactive Confirms It Intends to Purchase Social Media Outfit...
Amid reports of Accenture's aspirations in the media business, the consultancy's digital media arm has confirmed its intention to buy social media outfit Adaptly. The proposed purchase is set to...
View ArticleNew GroupM North America CEO Talks WPP’s Plans for Its Largest Media Region
WPP's media network GroupM announced today that Tim Castree would be its new CEO for North America, filling a position left empty since Brian Lesser left approximately 16 months ago to help oversee...
View ArticleThis Amusing Device Protects Against Holiday Double Dipping Party Fouls
It's one of the great conundrums of the holiday party--you want some dip, but you don't really know what your fellow revelers have been doing to it while you weren't looking. Kraft Heinz's Philadelphia...
View ArticleInstagrammers Put Their Hearts Into 2018
Instagram's 2018 year in review was filled with love. Instagram The Facebook-owned photo- and video-sharing network said Heart Eyes was the most-used face filter in Instagram Stories, while the Heart...
View ArticleAd-Supported TV Dominates Twitter’s Trending Topics During Primetime
Twitter and television are more intertwined than you might think, according to the most recent #TVIsSocial report from the Video Advertising Bureau. The VAB found that from Sept. 24 through Oct. 21,...
View ArticleThe Top 5 TV Series of 2018 That You Probably Didn’t See
We've spent the week celebrating TV's highs in 2018: the 10 best TV shows and the 10 best new TV shows of the year. We're closing things out by spotlighting the five greatest shows of the year that you...
View ArticleNielsen’s New CEO: Critics Said Company ‘Wasn’t Moving Fast Enough. I Can...
As Nielsen's new CEO, David Kenny, settles into his job, he says he's all ears. "I'm keen to hear, and my team is keen to hear, what the industry needs, how it's evolving and making sure that we're...
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