7 Takeaways From Adweek’s Conversation With P&G Chief Brand Officer Marc...
As the chief brand officer of Procter & Gamble, the world's largest advertiser with a reported ad spend of over $10 billion, you might say Marc Pritchard is the most powerful person in marketing....
View ArticleHavas Group Media Hires Chief Data and Innovation Officer From Dentsu Aegis...
Havas Group Media has hired Bret Leece in the newly created global role of chief data and innovation officer. Leece will be responsible for data sourcing, overall data governance, audience planning and...
View ArticleDoubleVerify Saw a 50 Percent Jump in ‘Inflammatory News and Politics’...
Marketing measurement software and analytics provider DoubleVerify marked Election Day in the U.S. by sharing some eye-opening statistics exclusively to Adweek. The company said it has seen a 50...
View ArticleThis TK Maxx Holiday Spot Features a Stocking That Literally Burps Out Gifts...
The competition is heating up for the British holiday advertising season. We'll be treated to a steady drip of cute animals, driving carrots and, apparently, Elton John. While some retailers in the...
View ArticleAir New Zealand Turned Their Legendary Safety Briefing Into An Epic Music Video
Okay, frequent flyers, be honest: when was the last time you actually paid attention to the pre-flight safety video? For those who have flown enough to be able to recite the safety protocol in their...
View ArticleThe Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics
Back in the old days--that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator--there was room in advertising for nuance. Companies lived in a safe place...
View ArticleOutfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
One of the biggest outdoor media companies is adorning subway stations with more than just advertising. Outfront Media announced a partnership on Monday that will feature iconic works from the Museum...
View ArticlePeloton’s Aggressive Holiday Push Features Dueling Perspectives, and 2 Queen...
Peloton, the spin sensation shaking up the fitness industry, is showing two perspectives--his and hers--in its holiday campaign this season. To that end, the company commissioned two covers of Queen's...
View ArticleNatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2...
To promote the second season of "Mars"--a science-fiction show produced by Ron Howard and Brian Grazer--National Geographic is venturing where no brand has ever dared go before: programmatic virtual...
View ArticleHere’s How Amazon and Walmart Are Celebrating Diwali
Today is Diwali, the Hindu holiday of lights. It's kind of like Christmas and New Year's Eve combined for consumers in India--it's a gift-giving holiday that also marks the Hindu new year. And,...
View ArticleLululemon Founder Chip Wilson Gets Honest About Entrepreneurship in New Book
As an entrepreneur, your first business isn't likely to be your last. That's what Chip Wilson, the founder of athleisure apparel retailer Lululemon, learned from his own experiences in...
View ArticleInvestment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a...
The shakeout cometh. A recent report by Forrester Research claims venture capital investment for ad-tech and mar-tech startups will drop from $7.2 billion in 2018 to $1.8 billion next year as...
View ArticleRoku Ad Revenue Increases by 67% From 2017
Revenue from advertising on Roku was up by 67 percent in Q3 among national marketers when compared to last year, according to the Standard Media Index, ahead of earnings this afternoon. Of Roku's ad...
View ArticleGoogle and Sephora Are Bringing Beauty Tutorials to the Newest Home Device
Beauty is in the eye of the beholder--or in this case, in the voice of someone asking for makeup advice. Google is partnering with Sephora to bring the beauty company's wide breadth of video content to...
View ArticleHere’s the Story of How a Pooping Unicorn Became Marketing Gold
It's not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it's a combination of Idaho potato-farm work ethic and corporate libertarianism....
View ArticleSerena Williams Encourages Everyone, Even Brands, to Stay Humble and Always...
Tennis champion Serena Williams accepted the 2018 Brand Visionary award this evening at Adweek's annual Brand Genius awards gala, held at Cipriani, 25 Broadway, in New York's Financial District. Ten...
View ArticleBurger King’s Fernando Machado Is Adweek’s 2018 Grand Brand Genius
Fernando Machado, the CMO who put Burger King's marketing in the center of hot-button social issues including LGBT rights and net neutrality, has been named Adweek's Grand Brand Genius for 2018. The...
View ArticleAnna Wintour Lauds Serena Williams as ‘a Figure So Much Larger Than the Game...
The presentation of this year's Brand Visionary award--part of Adweek's annual Brand Genius event--was a literal passing of the torch. Last year's winner, Anna Wintour, presented this year's award to...
View ArticleThis RuPaul’s Drag Race Winner Spreads Hilarious Holiday Cheer in Enchanting...
When you think of Seattle, it's easy to default to the city's 'greatest hits': Starbucks, the Space Needle, Grunge, fish markets, the rainy weather that is seemingly on loop (which is a misnomer--New...
View ArticleSerena Williams Will Continue Raising Her Voice to ‘Make It Easier for People...
Adweek's 2018 Brand Visionary Serena Williams has advice for us all: "When others are doubting you, and society is pushing you down, it's always important to have that belief in yourself," Williams...
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