Read Madonna Badger’s Cannes Speech, Made From More Than 15 Movements...
CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up...
View ArticleYouTube Unveiled New Monetization Options for Creators at VidCon
YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned...
View ArticleTwitter Acquired Security Technology Outfit Smyte
Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology...
View ArticleHow to Be Consistently Creative, According to Burger King’s Global CMO
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before...
View ArticlePublicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes
It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus...
View ArticleWhat the Colonel Wished He’d Brought With Him to Cannes
CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd...
View ArticleFacebook Codeless Events Setup for Apps Is Now Available
Facebook Tuesday announced the availability of codeless events setup for applications, which was initially revealed at its F8 annual developer conference in San Jose, Calif., in May. The latest version...
View ArticlePMG Rebrands Around New Mantra: Digital Made for Humans
Fort Worth, Texas-based indie agency PMG has rebranded around a new tagline, "Digital Made for Humans," as it seeks to implement a more personalized strategy to data-fueled media planning and buying....
View ArticleYour Social Media Data May Be Around for Much Longer Than You Think
It's no secret that people are becoming increasingly disillusioned with Facebook. It's clunky and obsolete. The advertising is creepily targeted. The news it promotes is of questionable legitimacy. It...
View ArticleIt’s Time for Cannes to Shift Its Finale Focus Away From Film
Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry's creative output. The product innovation, design, experiential and so...
View ArticleFacebook Just Reopened the Door for Cryptocurrency Ads From Pre-Approved Brands
The blanket ban on cryptocurrency ads that Facebook announced in late January is no longer in effect, but that doesn't mean every company with "coin" at the end of its name can flood the social network...
View ArticlePizza Hut Sends $227 Million Creative Account to GSD&M
Pizza Hut selected GSD&M as its creative agency of record, following a review launched in March that saw the brand part ways with incumbent Droga5. The brand informed GSD&M of its decision...
View ArticleThe ‘Period Sex Blanket’ From Thinx Continues the Battle Against Menstruation...
When the #BloodNormal campaign by Bodyform, advocating for more frank discussion of periods, won two top prizes at the Cannes Lions last week, it seemed to mark a cultural turning point in terms of the...
View ArticleVideo Chat Comes to Instagram Direct
Three Instagram features that were announced at Facebook's F8 annual developer conference in May--video chat in Instagram Direct, the addition of topic channels to the Explore tab and new camera...
View ArticleDonald Glover Narrates This Simple, Illustrated PSA About Sexual Harassment...
If you're still on the fence about what sexual harassment in the workplace looks like (or sounds like), let Donald Glover break it down for you. The multi-talented Glover has lent his voice to an...
View ArticleIntel’s Fleet of Drones Is Back. This Time, They’re Celebrating Pride
With 300 drones, Intel lit up the sky to celebrate Pride month and to also show an ode to one of its LGBTQ employees. Intel's infamous drone light shows, which have taken over skies for the Super Bowl,...
View Article3 Trends That Came Out of This Year’s VidCon
This year, VidCon was bigger, and marketers who chose southern California over southern France are already a step ahead with the digital generation. Brands had an opportunity to connect with creators...
View ArticleFacebook Is Testing a Way for Users to Hit the Snooze Button on Specific...
Spoiler alert: Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don't want to see in your News Feed. News Feed product manager Shruthi Muraleedharan...
View ArticleThere’s a Reason You Want Subway, But Can’t Figure Out Why
You're hungry. Then, all of a sudden, there's a hankering for Subway but, for the life of you, you can't figure out why. A new campaign for the brand, leveraging some clever stealth techniques, might...
View ArticleTwitter Says It’s Identifying and Suspending More Bots and Spam Accounts
Twitter announced several updates in its efforts to thwart "inauthentic accounts, spam and malicious automation," highlighted by requiring email addresses or phone numbers when new accounts are...
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