YouTube Trends of the Moment for Savvy Advertisers, August 2018
For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this fourth installment of "YouTube Trends of the Moment for Savvy Advertisers," Earnest...
View ArticleHere’s Why Wednesday Might Be the Best Night for TV Advertising
Audiences watch TV on Sundays more than any night of the week, but Wednesday offers the best return on investment for TV advertisers. Thanks to a combination of ad pricing, better consumer attention...
View ArticleWhatsApp: Here’s How to Turn Off Read Receipts
Did you know that WhatsApp allows you to turn off read receipts so that other users won't know when you've read their messages? Our guide will show you how this is done. Note: These screenshots were...
View ArticleThis Wonderfully Shot Ad Celebrates the Power of Imagination (and Crazy-Fast...
Whether you spent your youth playing video games in the '80s, '90s or even more recently, one thing that's consistent is that you never remember what, by modern standards, were chunky pixels and muddy...
View ArticleThe NFL Taps Activision Blizzard’s Tim Ellis to Be Its New CMO
The NFL is adding to its team, announcing Mark Ellis as its new CMO. Ellis, who most recently served as the chief marketing executive for Activision Blizzard Inc. (the video game holding company behind...
View ArticleHow to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos
Over the last 20 years, one of the constants that I observed in my work with major retailers to establish customer loyalty is a consistent five- to seven-point decline in customer satisfaction...
View ArticleHBO’s Celebration of Female Talent in New #BecauseofHer Campaign Has Already...
HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the...
View ArticleAs Domino’s Expands Its Pothole Paving to All 50 States, Here’s How to Bring...
When Domino's unveiled its "Paving for Pizza" campaign in June, the project dreamed up by agency CP+B had a budget of $100,000--enough to fix potholes in 20 towns. Once media coverage and social media...
View ArticleAd Buyers Now Have Access to Viewing Data Up to One Day After a Show Is Recorded
Third-party processors are now privy to the shows you watch after you record them. In addition to capturing information from households and people who watch live programming, Nielsen's live-plus-1 data...
View ArticleTwo Creatives Turned Every Period on Popsugar Into a Pop-up Tip for Spotting...
Taking over a website is nothing new, but for two creative directors, their message is personal. Doner ECD Brad Emmett and ACD Mark Adler are both skin cancer survivors and looked to influential...
View ArticleThe Last Blockbuster Standing Now Has a Craft Beer Brewed in Its Honor
Oregon's frontier mentality, to this day, is considered a badge of honor by the locals. While the rest of the world zigged, the denizens of the Beaver State zagged their own path. With the region's...
View ArticleFoursquare Will Fuel AccuWeather’s New Location-Based Recommendations
Foursquare has partnered with the weather forecasting app AccuWeather in a deal that signals the location company's latest ambitions to aggressively build out its portfolio of first- and second-party...
View ArticleShowtime and Hulu Are Partnering With Spotify for a $4.99 Student Special
Spotify is adding Showtime to its premium plan for students in the United States. The Spotify Premium for Students plan will offer Spotify Premium, Hulu with limited commercials and Showtime for a...
View ArticleCarnival, the World’s Biggest Operator of Cruise Ships, Just Got Itself a Blimp
In the $117 billion cruise industry, Carnival Corporation is the largest operator afloat. Its 10 brands operate 102 ships that call at 700 ports and carry nearly 12 million passengers every year....
View ArticleWhatsApp: Here’s How to Turn on Two-Step Verification
Did you know WhatsApp allows you to turn on two-step verification in order to add extra security to your account? When this feature is turned on, you'll need to enter a PIN each time you register your...
View ArticleNewFronts West Coast Lineup Will Include Companies Like Snap Inc. and the Los...
The Interactive Advertising Bureau has announced the lineup for its NewFronts presentation on the West Coast. The lineup, touted by IAB as the "initial" 14 media companies that are now on board, will...
View ArticleAmazon Reportedly Planning to Launch an Ad-Supported Video Service
Amazon.com has an ad-supported TV service in the works that would be free to those who use the company's Fire TV streaming devices, The Information reported. The service is reportedly being developed...
View ArticleInfluencers Need to Clean Up Their Act
It's a shame that there is a tendency to paint the whole influencer marketing industry with the same brush. This negatively impacts those who work very hard to create authentic content that genuinely...
View ArticleLin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx’s...
Odds are, to make your dreams come true, you'll need some help--both in terms of loyal friends and a credit card or two. In a new ad starring Lin-Manuel Miranda, the creator of the pop culture...
View ArticleBack to School: What LinkedIn’s Tens of Millions of Students Are Concerned About
In the second-quarter edition of the LinkedIn Content Insights Quarterly, we discover what students on the platform have been reading, sharing and chatting about, while also looking at how incredibly...
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