Top 5 KPIs Social Media Marketers Need to Track and Improve
Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It's no wonder, therefore, that businesses continue to...
View ArticleAgency George P. Johnson Taps Onetime IBM Lead at Ogilvy to Handle His Former...
Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive creative director for the IBM account, as he can provide expertise on...
View ArticleIf You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks...
Why on earth would you click on a banner ad promising you one Snickers for the price of two? The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced...
View ArticleMondelēz Redesigned Barnum’s Animals Crackers Packaging, Removed Cages to...
For decades, Barnum's Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondel?z International cracker brand has a new illustration on its packaging, showing animals...
View ArticleANA Calls on Supreme Court to Take Up Case Linking Lead Poisoning to Early...
Last week, the Association of National Advertisers (ANA) and a libertarian-leaning public interest law firm filed a "friend of the court" brief imploring the United States Supreme Court to take up a...
View ArticleLand O’Lakes Spotlights Female Farmers in Its Feminist Reimagining of ‘Old...
Old MacDonald may have had a farm with a dog, cows and some chickens, but he also had something far more important to keeping said farm running--a daughter. At least according to Land O'Lakes'...
View ArticleWhy Facebook Is Reducing Advertisers’ Targeting Capabilities
Facebook is reducing the targeting capabilities available to advertisers on the social network by 5,000 in hopes of curtailing discriminatory practices. The move comes amid a hail of public criticism...
View ArticleHappy Holiday… Planning: Top Tips for Creating Your Holiday Influencer Campaign
While it may seem crazy to think about Christmas when it's 90 degrees out, now is the time for brands to put together their holiday-related marketing campaigns. According to eMarketer, more than 50...
View ArticleCondé Nast Is Launching New Video Programming
'Tis the season. In the midst of TV networks announcing their fall lineups, Cond? Nast is rolling out its own collection of new episodes to some of its video series. "Cond? Nast's content has three...
View ArticleWhiskas and BBDO Created a Radio Station Just to Calm Your Cat on Rides to...
Doth music have charms to soothe a savage Maine Coon or Turkish Angora on the long drive to the veterinarian? You can find out today--which is officially Take Your Cat to the Vet Day!--thanks to a...
View ArticleThe Big Bang Theory Will Officially End in May After 12 Seasons
One of the most popular TV shows of the last decade is officially preparing for its curtain call. CBS and Warner Bros. Television confirmed today that The Big Bang Theory will end its run in May 2019...
View ArticleFood Is the Bridge Between Cultures for a Young Refugee in This Heartwarming...
When your life gets relocated, especially as a child, simple daily aspects of culture like meals and snacks can be daunting obstacles that make you feel isolated in your new surroundings. For refugees...
View Article8 High-Profile Celebrity Endorsements That Backfired
Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). But, every once in a...
View ArticleWalmart Is Selling eBooks for the First Time Thanks to Its Partnership With...
Walmart's quest for ecommerce dominance continues with the arrival of Walmart eBooks, the company's newest strategy to compete with Amazon. Walmart eBooks by Rakuten Kobo is part of the company's...
View ArticleSerta’s Merger With an Ecommerce Mattress Company Is a Sign of Things to Come...
Serta Simmons Bedding isn't sleeping on how much the online, direct-to-consumer demand for mattresses is growing. The company, which is behind brands like Beautyrest and Tomorrow, is merging with Tuft...
View ArticleThe Evolution of Messaging: How IP Messaging Is Upending SMS
The global enterprise messaging industry accounts for 2 trillion messages. In other words, enterprises send that many messages to consumers worldwide each year. This includes transactional messages...
View ArticleVideo: 4 Must-Do Tips for Mobile Video Marketers
In this week's episode of The Pivot, we present four tips for making sure your mobile videos are optimized for the widest possible audience. From quickly engaging viewers to scripting for silence, here...
View ArticleHow Streetwear Is Influencing a New Era of Luxury Fashion
Ever since Virgil Abloh, streetwear designer slash Kanye confidante, was appointed artistic director of Louis Vuitton in March, the fashion world can't seem to stop talking about how the industry is...
View ArticleBehr Created an Immersive Pop-Up Store in NYC to Celebrate the 2019 Color of...
Forget millennial pink--the hottest color of the moment is Blueprint. At least, according to the folks over at Behr, who announced this week that they've named the moody blue shade as the 2019 Color of...
View ArticleFacebook Banned the myPersonality App, Will Notify Users Of Potential Data...
Facebook announced that it has banned the myPersonality application as part of its ongoing app investigation triggered by the Cambridge Analytica scandal that broke out in March 2018. Following the...
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