Dentsu Americas CEO Michael Komasinski Is Out
Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Later that morning, Criteo revealed that Komasinski will join the ad tech firm as CEO,...
View ArticleSubstack: Who Needs TikTok? We’ve Got Live Video Now, Too
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change....
View ArticleMartha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media...
View ArticleCriteo Names Michael Komasinski as CEO Following Months-Long Search
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since...
View ArticleOnce a Shy Kid, Ryan Detert Found His Voice With Mentorship
ICYMI: Influential, the largest influencer marketing firm in the world by revenue, was acquired by Publicis Groupe last summer. But in an alternate universe, founder and CEO Ryan Detert never mustered...
View ArticleSinclair Restructures Debt in Possible Hopes of More Deregulation
Sinclair said it has deals with select creditors to boost its liquidity and strengthen its balance sheet for the long-term, meaning the station group may be expecting the Trump administration to open...
View ArticleThe Trade Desk Acquires Ad Data Provider Sincera
Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks...
View ArticleWeek of Jan. 6 Cable News Ratings: Fox News and MSNBC Are the Big Winners of...
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first...
View ArticleTools of the Trade: Jeff Maggs from Brunner
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleTikTok’s Ban Is Our Wake-Up Call to Do Better by Gen Alpha
TikTok's potential removal from U.S. markets by January 19 has marketers and influencers racing to figure out how to reach the app's lucrative audience elsewhere. With 44% of Gen Alpha using TikTok in...
View ArticleThese Three Technologies Are a Glimpse Into the Future of Advertising
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into...
View ArticleNBC and Sinclair Renew Affiliation Agreements
Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 of Sinclair's owned and/or operated NBC affiliates. The agreement renewals...
View ArticleCold and Flu Brand Mucinex Tops List For Ad Awareness Boost
As summer turned to fall and temperatures began to drop, more people started noticing advertising for Mucinex. When asked throughout Q4 of last year if they recalled seeing or hearing one of the cold...
View ArticleWeatherTech Returns to the Super Bowl for the 13th Time
Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game...
View ArticleMischief Has Been Quietly Building a Media Department
Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the...
View ArticleAnthony Anderson Reveals Why He’s Getting Business-ish
Black-ish star Anthony Anderson is getting into the advertising... uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his...
View ArticlePatrick Mahomes Ends Years of Online Rumors: ‘A Proud User of Invisalign’
Patrick Mahomes' new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign--with internet sleuths suspecting the Kansas City Chiefs...
View ArticleStella Artois is Back in the Super Bowl as AB InBev Readies Ad Blitz
After a five-year hiatus, Stella Artois is making its return to the Big Game as part of Anheuser-Busch's (AB InBev) Super Bowl 59 ad blitz, which will also include for Bud Light, Budweiser, Busch...
View ArticleChicago Anchor Jim Williams Signs Off after More than 20 Years
CBS Chicago (WBBM) anchor Jim Williams is leaving the CBS owned station after 23 years. "New year, new chapter for me," he wrote on social media. "This Thursday, January 16 is my last day as a...
View ArticleAllen Media Cuts More Staff at Louisiana Station
Allen Media owned station KADN laid off more employees in its news department on Tuesday. Five staffers were let go from the Lafayette, Louisiana Fox and NBC affiliate, including anchors Taylor Trache...
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