Unlikability Could Be Your Brand’s Secret Weapon
Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn't figure it out. I had what I thought were top-tier dance moves. But...
View ArticleHome Depot’s Secret to Finding Its Boy-Next-Door Models: Hire the Boy Next Door
Of all the creative assets in a brand marketer's toolkit, few are as humble (or essential) as the lifestyle photo--those stills and videos that feature a smiling model appearing alongside the product....
View ArticleEd Trauschke to Retire from WNCN in December
Veteran news director Ed Trauschke is retiring from Raleigh, N.C. CBS affiliate WNCN. He joined the station in 2017. His last day at WNCN will be Friday, December 20, 2024. "For the last seven years Ed...
View ArticleAllen & Gerritsen Spins Off Customer Technology Agency CeCo Digital
Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency has tapped Bain partner...
View ArticleThe Ad Council Raises Over $9 Million to Support Social Impact Campaigns
The Ad Council, at its 70th annual public service award dinner Thursday night, honored Walt Disney Company CEO Bob Iger as an outstanding corporate citizenship, including his support for multiple Ad...
View ArticleHere’s the Roundup for the Week Ending December 6
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see Byron Allen (pictured) is suing McDonald's, saying the company discriminates...
View ArticleIPG Just Splurged $100 Million on a Retail Data Firm — Here’s Exactly What It...
Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is...
View ArticleFederal Appeals Court Upholds Law That Could Lead to TikTok Ban
TikTok took a hit in Washington, D.C., Friday, as the U.S. Court of Appeals for the Federal Circuit upheld a law that requires Chinese-based parent company ByteDance to sell the popular video-sharing...
View Article5 Brands That Went Big on AI Marketing in 2024, And What They Learned
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate mundane tasks throughout the creative process and create new kinds of work....
View Article3 Ways Creators Are Future-Proofing Amid TikTok’s Uncertain Fate
The ongoing threat of a TikTok ban just got more serious. Today (Dec. 5), a U.S. federal appeals court upheld a law that requires TikTok's owner, Chinese tech firm ByteDance, to divest itself of the...
View ArticleNadja Bellan-White to Lead M&C Saatchi Group in North America
Nadja Bellan-White, who has been serving as CEO of creative agency M&C Saatchi SS+K since January, was promoted to CEO of M&C Saatchi North America Group. Prior to joining M&C Saatchi...
View ArticleDonald Trump Accepts Fox Nation Award as Pete Hegseth Nomination Faces Headwinds
Donald Trump's love/hate relationship with Fox News Media was all love on Thursday night. The president-elect received the inaugural Patriot of the Year award during Fox Nation's sixth annual Patriot...
View ArticleAmazon’s Black Friday Game Scores Big for Advertisers
In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17...
View ArticleTicker: ABC News Has a New Office Space for 2025
Top of the Ticker: ABC News is saying goodbye to its longtime home on New York's Upper West Side. The network is moving south to 7 Hudson Square, site of the recently opened Robert A. Iger building,...
View ArticleOmnicom’s IPG Takeover Is a Boon for PE
The blockbuster tie-up between Omnicom Group and Interpublic Group on Monday offers valuable clues about the future of dealmaking in the ecosystem, and telegraphs what parts of the combined business...
View ArticleRupert Murdoch Fails in Attempt to Alter Family Trust
Former Fox Corporation and News Corporation chairman Rupert Murdoch has lost his bid to alter his family trust. The New York Times reported on Monday that a Nevada commissioner ruled against the...
View ArticleADWEEK’s 2024 Creative Tech Award Winners Use Data as the Beating Heart of...
There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK's inaugural Creative Tech Awards took the use of these...
View ArticleEXCLUSIVE: Horizon Media Opens A Full-Service Creative Agency
Horizon Media now has a full-service creative agency, with the launch of One Horizon. One of the largest U.S. media agencies and the largest independent agency globally on Tuesday revealed advertising...
View Article2024’s Biggest Adtech Deals Show the Industry’s Shift to Strategic M&A
Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios...
View ArticleTotino’s Pizza Rolls Makes Super Bowl Debut as a Prime Time Snacker
Returning to the Super Bowl after more than a decade, General Mills is showcasing one of its top snack brands in the Big Game: Totino's Pizza Rolls. The spot aims to remind fans that Totino's Pizza...
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