Condé Nast Gives Unduplicated Look at Readers Across Print, Social and Digital

Cond? Nast worked with MRI and comScore to produce an unduplicated measurement of its readership among print, digital and social. The measurement offers a more transparent look at the audience for each of the company's brands, said Donna Sabino, vp, ad sales and custom research, Cond? Nast. "Now we're able to go back to our...