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Publisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks as Ad Rollout Begins

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Google's artificial-intelligence-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. (ADWEEK) Google is...

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